White Papers
Maximize Service Marketing ROI
Through its work across OEMs, dealers and dealer service providers to develop solutions which optimize service performance to obtain the most value from service marketing. Too often the industry’s approach to service marketing remains trapped in the pre-digital...
Auto Retail IT Strategy – Supporting the Transformation
Auto Retailers have the need and opportunity to approach IT as a strategy asset, not an expense, in order to achieve the overall business transformation market forces are requiring.
The Untapped Value Of Repair Order Data
With over 600 million service transactions annually, Big Data offers great promise in optimizing service marketing and execution. Armed with better predictive data about vehicle service needs, we could address many challenges which drive costs and dissatisfy...