by Scot Eisenfelder | Aug 22, 2016 | White Papers
Through its work across OEMs, dealers and dealer service providers to develop solutions which optimize service performance to obtain the most value from service marketing. Too often the industry’s approach to service marketing remains trapped in the pre-digital...
by Scot Eisenfelder | Aug 12, 2016 | White Papers
According to Gartner Group benchmarks, most auto retailers trail other retailers in IT spending levels from several perspectives. At the most macro levels, auto retailers under spend as a percent of operating expense, suggesting missed opportunities to create greater...
by Scot Eisenfelder | Aug 7, 2014 | White Papers
With over 600 million service transactions annually, Big Data offers great promise in optimizing service marketing and execution. Armed with better predictive data about vehicle service needs, we could address many challenges which drive costs and dissatisfy...