by Scot Eisenfelder | Feb 12, 2014 | Blog
Most dealers understand that winning on the digital battlefield is critical to their success, consequently they have significantly increased digital marketing spending over the past few years. For most, the increased spending has not produced the promised results; in...
by Scot Eisenfelder | Feb 12, 2014 | Blog
Historically, dealer groups existed because they enabled an individual entrepreneur to leverage his talents and spread his risks beyond a single store; enabling more stable earnings growth in a larger enterprise. While some standards in technology, accounting and...