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Scot Eisenfelder | Empiritas Solutions
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Autonomous Vehicles

Autonomous Vehicles

The movement toward autonomous vehicles is inevitable and has been on going almost since the first horseless carriage hit the road. However there are many roadblocks that will need to addressed along the way to a completely autonomous vehicle. The largest problem is...
Becoming a Big Data Company

Becoming a Big Data Company

Business Model Matters Situation Creating business value does not always equate to creating market value.  Business value creation is a two-step process.  The first step is to create customer value.  Many businesses in our industry fall short on this dimension,...

Maximize Service Marketing ROI

Through its work across OEMs, dealers and dealer service providers to develop solutions which optimize service performance to obtain the most value from service marketing. Too often the industry’s approach to service marketing remains trapped in the pre-digital...

The Untapped Value Of Repair Order Data

With over 600 million service transactions annually, Big Data offers great promise in optimizing service marketing and execution. Armed with better predictive data about vehicle service needs, we could address many challenges which drive costs and dissatisfy...